This time I experimented by starting to read 2 books – Joseph Heller’s Catch 22 and Strategies for Marketing which is based on Sun Tzu’s Art of war. It is like eating a pickle and a rosogolla at the same time!!
I read how you should prepare for an assault in one book, and a little later in the other book read how Yossarin ( the main protoganist ) moves the bombing line in the middle of the night – so the attack gets called off. Both were fun to read – and can be summed up with the most used Indian word – “timepass”.
Did I gain anything out of Strategies for Marketing so I can use some tips in promoting Apartment Adda? – only time will tell!! Wish Sun Tzu had written about how to market a Web 2.0 product – how to increase SEO, how to develop and maintain a buzz – now that would have been really useful to me!
Did I gain anything out of Catch 22? It was hilarious reading and the end did get a little dark but good it did not end bad ( oops spoiled this one for you didn’t I? ). Will I recommend this book – naah – there are better time passes around.
Next I am starting on 2 more books – Walden by Thoreau and Motorcycle Diairies by Che Guevera. Walden seems to be a tough nut and the other one seems to be lot of fun – and matches my adventurous startup mentality.
