Case for an Indian SaaS App Store

 
In 2008 when we started ApartmentADDA we were faced with a myriad of questions / objections.

You have all the data with you. What if you close down.
I can build my own.
I want to buy your software and put it on my computer. 
Why can’t I pay onetime and use it lifelong?
I want a backup of all my data, emailed to me every day.

The questions haven’t stopped, and new ones keep getting added.

I look around and see so many Indian SaaS Startups fighting similar battles. Educating the populace on SaaS and its benefits.

We also market our product through SEO, Videos, Posters and a few lucky days when media bothers to write about these interesting SaaS products.

Imagine. If there was a single site which does all the marketing and brings people to its site. It educates the visitors on the advantages of SaaS, lists all the SaaS apps that are available and also lists prices and user reviews. How cool will that be?

Advantages of a SaaS App Store

1. Startups like mine and others need not repeat the same argument over and over to educate customers.

2. Customers will not feel that they are dealing with only one “unique” idea – but lot others are there and will give them confidence – This is where the world is going.

3. Increases Discoverability – I come here looking for a Personal Finance Solution and I stumble upon this interesting Apartment Management Portal or a Telephony App or a Site that helps you find a good guitarist.

4. Customer Reviews. Before I purchase a mobile app ( including the free ones ) I always read the reviews. These reviews have become an important decision point. This will also help in deciding between similar offerings.

5. Single point of invoicing and billing – each portal now has to run its own billing invoicing workflow. I will happily pay to get listed on this site – as this opens a new Sales Channel and I can direct my customers to this site to complete the purchase.

6. The Site also sends reminders for renewals and can also earn when a customer renews.

7. We can focus on building a kickass SaaS product and delight customers – while the Sales, Marketing, Billing, Invoicing, Renewal tracking are all taken care of – even if not 100%, a percentage of it will take away some load off us.

That’s it – go ahead and create this nice SaaS Portal for SaaS products to get listed. I will be your customer – will get listed and also shop for other SaaS products.

The New India.

On 16th December, 2012 Nirbhaya / Jyoti Singh Pandey was tortured and murdered by 6 humans ( sorry cannot use the word animals as animals are much too nobler ). The country woke up to a cold hard truth – this country is going down fast – and without any control.

The establishment has thrown its hands up – we have laws but they are of no use to prevent such atrocities or we cannot enforce it effectively anymore.

Recently saw a video where someone from the audience asked a question to Rahul Gandhi – when kids cannot even read what is the use getting internet in schools?

Rahul Gandhi just asked back – what do you think the answer to the question is.

This video is being circulated and being laughed at – but actually – I am not laughing. Rahul Gandhi has a point – the establishment has given up. They cannot solve the myriad problems facing this country.

Acute Water shortage. Electricity disruptions. Economy in a mess. Movies being banned. India earning just 4 medals from Olympics. Women and Children exploited. Talented Meritorious students not getting a seat they deserve. Media not portraying the truth. Neighbouring country beheading our Jawans.

I can go on and on.

We can point the fingers at the Establishment – the Bureaucrats, the Politicians and write long blog posts, or on Facebook or Tweet gyan – saying fix it.

But like the profound statement Rahul Gandhi has said – it is up to us to fix it. The situation has gone out of control and it has gone beyond the grasp of the establishment.

There are many people who have the answers and are willing to fix it – if they are voted to the position of power. It is upto us to find them and vote them to power.

In the next election – I will do my research and when I find a good candidate I will go campaign. I will do my part to spread awareness. Will do my best to send the right person to the Legislation.

You may ask – but there are no clean candidates? Well – not any more. There are 3 good organisations which are promoting clean politics.

LokSatta – http://www.loksatta.org/leaders.php

I know of Mr.Ashwin Mahesh who is part of LokSatta – he contested the Graduate MLC election ( but lost unfortunately ) in Bangalore. He educated everyone about Graduate MLC post – which I did not know about in the 5 years I had lived in Bangalore. This is a special MLA post where the voters can only be graduates. Till now no one bothered about this as some dummy candidate will get elected by a few votes – but this time lot of awareness was created, Mr.Ashwin Mahesh met lot of Apartment Communities – first explaining about this whole Voter Registration process for this election and also spreading awareness on how Educated Elite should participate in politics. The turn out on election day was not that fantastic but its a start.

Not only that Mr.Ashwin Mahesh has helped Bangalore’s Traffic situation improve a bit and also was instrumental in introducing Big 10 buses all around Bangalore. He is constantly on the news – saving lakes, supporting anti corruption rallies etc.

He is part of LokSatta party – an answer to but there are no good candidates to vote for. He is contesting the Bangalore MLA election now from Bommanahalli. His second attempt – and he he will win this time.

Nav Bharat – http://www.nav-bharat.org

One of the founders of Nav Bharat is R.K.Misra – renowned entrepreneur and winner of Lead India initiative by Times of India in 2007. The concept of Nav Bharat is to back clean candidates – whichever party they belong to – and put them in power by helping them through campaigns, funds etc. This is the essence I have derived – but there is more to their philosophy.

Watch Nav Bharat during Election time – they would have done the background checks for you to go out and vote for the right man or woman.

Aam Aadmi  – http://aamaadmiparty.org

Like him or Hate him – the Magsaysay award winner Arvind Kejriwal is a force to be reckoned with. His party has set its sight on one thing – Corruption free governance – and this focus is what will make them win. Many are skeptical on Aam Aadmi party- corruption is not the only issue we are facing. But I am with Arvind Kejriwal on this.

Roll back to December 16th. The joy riders of the ill fated bus had just bribed the policeman so they will not be stopped anywhere. The horrible deed would have not happened if there was no corruption.

Mr.Manivannan – Bescom MD – https://www.facebook.com/md.bescom?group_id=0

Just a couple of days back one Mr.Manivannan – Bescom MD – has become the darling of Social Media. Using a public facebook page  he interacts with customers and shows the working of his team – how they are trying hard to give continuous power. Hats off to an innovative and honest bureaucrat – you give us tremendous hope.

Well – there are many more such people / ideas / organizations that are rising up to the task to answer Mr.Rahul Gandhi’s question.

Also these might seem too little but remember in 1984 BJP won 2 seats. In 1999 a BJP Prime Minister came to power.

Now lets fast forward to the future.

This is what will happen – in the New India.

In the 2014 election – 2 or 3 of these good candidates will go to the Parliament. They might be independents or from LokSatta or AamAadmi and if its a hung assembly ( in all probability ) – these good candidates will get pulled into the winning party as Cabinet Ministers.

They will get the “useless” ministries – could be Sports ( I may be wrong ), could be water, could be health – and they will run these brilliantly.

Media and the world will take notice. Finance Ministry, Home ministry will get pushed out of the lime light and these small ministries will be spoken everywhere.

The good governance will start spreading through the length and breadth of the Government.

I have tremendous hope on this New India. It is going to be awesome!