Category Archives: books

Who is lifting the world on their shoulders?

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Who is lifting the world on their shoulders?

Politicians?
Philosophers?
Writers?
Philanthrophists?

None of the above. The right answer is – entrepreneurs / business folks – they are the ones lifting the world. They create new markets, promote new ideas, blaze new paths by fighting the system, fighting stereotypes, taking risks against all odds.

In this post I will introduce you to “Atlas Shrugged” – a magnum opus by Ayn Rand.  This book glorifies the entrepreneurial spirit.

The key players :

Looters

These are the scum of the society – apparently holding top positions. The top brass in the Government, the industry lobbying heads – they do not produce anything but they loot – from the business and from the public. They know only to take and not give anything. They outnumber and control the producers.

Producers

The producers are the entrepreneurs, the inventors, the innovators. They are the ones fighting the system to introduce new ideas and keep the world ticking and moving forward.

Henry Rearden
He is a business man who invents a new kind of alloy that is cheaper and stronger than steel. The Government wants it because their research institute cannot produce anything close to this. He refuses and he is threatened with sanctions, taxes, a govt official watchdog is sent to curb his production ( because the steel industry is fast becoming reduntant ). Yet he fights the system to produce his alloy.

Francisco d’Anconia
A rich man who inherits a copper smelting business owned by his family. However he destroys all his fortune – but before that he lures the looters to buy all his stock and bonds – there by making them lose big.

Dagny Taggart
She runs a rail road. Her brother belongs to the looters group and is the President of the rail road. She fights him and fights the lobby industry to keep the trains running.

John Galt
He is the key person or the hero of this book. He invents a new type of electric device which can generate electricity from air ( its fiction remember ! ) – but he refuses to share it with the world run by looters. Along with this invention he takes the other producers ( Henry Rearden, Dangy Taggart and there are more – a musician, a writer, an oil digger, a banker etc. ) from the world and moves to a world he builds himself – among the mountains unknown to the world. And he brings the world to a halt.

This book is a fat one. 1000 pages with page after page of philosophy being dished out from different angles – on almost all the professions. Then there is a section where John Galt addresses the public on radio – it is a master piece. It runs for some 40 pages if I remember correctly and has thoughts on all aspects – love, honesty, dignity..you name it.

I had written about this book in my personal blog earlier. If you are interested you  can read this post – Who is John Galt?.

If you are a bibliophile and an entrepreneur or planning to jump in – do read this book – it will give you brilliant new insights.

Some memorable quotes from the book:


I swear by my life and my love of it that I will never live for the sake of another man, nor ask another man to live for mine.
” – This is the oath everyone who joins John Galt should take.

Happiness is that state of consciousness which proceeds from the achievement of one’s values.

Pride is the recognition of the fact that you are your own highest value and, like all of man’s values, it has to be earned.

Rationality is the recognition of the fact that nothing can alter the truth and nothing can take precedence over that act of perceiving it.

The Argument from Intimidation is a confession of intellectual impotence.

and finally the quote that sums it all up beautifully :

Until and unless you discover that money is the root of all good, you ask for your own destruction. When money ceases to become the means by which men deal with one another, then men become the tools of other men. Blood, whips and guns–or dollars. Take your choice–there is no other.

Review – The Hakawati by Rabih Alameddnine


They say never judge a book by its cover but that is what I did when i picked this book from the library. I was in a rush to catch the afternoon train to Hyderabad from Yeshwantpur, and I still had to press my clothes, do some biscuit/bread shopping ( YSR had died the day before in the chopper crash and I was preparing for a bandh – thankfully things were peaceful there ).
In the train someone sitting opposite me was reading a Sidney Sheldon – don’t remember what book it was. He broke the ice by saying fat book and we chatted about other things.
And the book was very interesting. In ancient times when Baghdad, Persia were thriving – there was a profession called “Hakawati” – the story teller. He used to entertain the Kings and nobility – since they did not have Tata Sky and 24 hour news channels.
The book has 3 stories running in parallel. The one is about the author himself starting from how his Grandfather became a Hakawati, about the pigeon fights, the music instrument
Oud, the Israel, Palestine, Lebanon, Syria, Egypt wars in the background and childhood years..
The 2nd story is quite bizarre. It is about the dark world, demons and their interaction with the living, poets, bards, wit and all that. It starts with the Emir dispatching his slave Fatima to meet a wizard/witch in another city faraway to find out how he can be blessed with a boy. He has 12 girls..but he has no one to take over his kingdom.
The 3rd story is actually one within the 2nd story – the slave gets back after an adventure ( where she dies and falls in love with the demon and is reborn ) and tells the King that he should narrate a story of bravery to his wife so she can give birth to a boy. So the Emir narrates a story and this is the 3rd one.
There are so many stories within each story – the whole book is a riot. Its like TV. It is late, your eyes are tired but you just cannot switch off the TV. I gave up reading this book a few times after I got back from Hyderabad and thought will return the book.
But simply couldn’t, once I started reading I would want to read a few more pages to find out what happens to that Babylar – the hero of the 3rd story who is a slave and rises to become the king or Othman – a cunning thief who becomes a loyal friend and bodyguard of Babylar, or Othman’s wife – Layla a reformed lady dove !
And the author employs all the Hakwati tricks. He will leave the story at a very nice “cliffhanger” and move on to the next story, and I will look forward to how it turns out.
After reading this book I really wish the middle east countries resolve all their disputes and go back to enjoying life with no wars. They have so much tradition and culture and they should cherish it and not let it die. I want to visit them some day and gaze at their mosques and minarets, taste their tea and lamb, listen to oud and arabic songs, read their poems and stories.
Hmm..wish world becomes a better place…and not something I read and imagine in books..

Make your idea stick

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In the book Tipping Point, Malcolm Gladwell ( my review ) says “stickiness” of an idea is an important criteria for the idea to tip.

“Made to stick” by Chip Heath & Dan Heath, is an offshoot of the stickiness chapter of Tipping Point where the authors  analyze how and why ideas stick. They have even formed a mnemonic for it – SUCCES. Each one by itself will not guarantee your idea to stick – but if rightly applied together, the probability of your idea sticking is higher.

Simple : For an idea to stick, it has to be simple.For that you need to tear apart the unnecessary layers and go to the core of it.

Nike – Just do it.
FedEx – The World on Time
Audi – Vorsprung durch Technik ( ok this is an exception, and being Audi they can make anything stick 🙂 )   Jokes apart it explains very well what Audi does – when tranlated it means – Advancement through technology.

Unexpected : The idea should rattle the listeners up. It should break pre conceived notions. Anything unusual is sticky.

When Apple launched Macbook Air, Steve Jobs pulled the Macbook Air out of an envelope in his keynote address.  He did not dish out the numbers about the weight or the thickness of the laptop. Just that image – the unexpectedness of a laptop coming out of an envelope was enough to establish the product in everyone’s mind – the thinnest laptop in the world.

Concrete : If your idea is abstract or vague or is like a puzzle, the probability of it sticking is hard. It should be direct and should not have any ambiguities about it.

Ratan Tata made a statement a couple of years back – “We will produce a car under Rs. 1 Lakh”. It was a concrete statement with no ambiguities. It motivated his team to build this car and they launched a car – with 4 doors which is quite safe, efficient and adequately powerful. All this for under Rs 1 lakh – an incredible feat.

Credible : The idea to stick needs to have the  backing of credible people. Quoting customer testimonials is the best example in this regard. If you notice most of the products will proudly present the awards, experts comments and opinions in their website and product brochure.

Emotional : We associate emotions to every incident,thought,object. If an idea generates emotion in your listener, then the probability of the idea being remembered and spread is higher. Try recollecting your favorite TV commercials – the successful ones will invariably appeal to one emotion or the other.

Stories : No one remembers facts, but we all remember stories. We all remember the moral values found in the stories of Panchatantra, Ramayan and Mahabarath. Imagine if we were just sermoned on just the moral values – will we remember any?

The book is filled with lots of anecdotes and case studies.  You will never get bored reading  this and it will give you many ideas to make your idea stick 🙂

Some quotations from the book :

“In Hollywood, people use core ideas called ‘high-concept pitches.’ You’ve probably heard some of them. Speed was ‘Die Hard on a bus.'”

Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That’s when the Curse of Knowledge kicks in, and we start to forget what it’s like not to know what we know.

“Stories are like flight simulators for the brain.”

The most basic way to get someone’s attention is this: Break a pattern.

Book reviews on my new blog

I have started writing here in http://artofstart.theindianstartup.com. The theme mainly is books that are inspiring and valuable for an entrepreneur.

Here are the three posts I have written :
Follow your heart like Santiago – review of The Alchemist by Paulo Coelho
Blaze a new path like Howard Roark – review of The Fountainhead by Ayn Rand
Find the tipping point of your venture – review of The Tipping Point by Malcolm Gladwell
I will continue writing in this blog about technical things and a developer’s perspective of running a startup and of course my frustrations with that browser and that operating system 🙂

Blaze a new path like Howard Roark

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“The FountainHead” by Ayn Rand is an eye opener in many ways. Howard Roark is an architecture school student who has a different philosophy on how buildings should be built. He wanted to build structures that will be aesthetically pleasing, economically meaningful, in tune with the environment and the building should make a statement. Whereas the industry was aping what the Gothic and romantic architectures of the past had built – with meaningless arches, facades and wasted space.

He is thrown out of his college because he refuses to design the traditional architecture and struggles for work – but he never once compromises on his ideals. He waits and his time comes and the world accepts his style of architecture. It is one man against a well established industry who tries hard to keep him down. But the harder you push a ball into water – the faster it rises out and with more force – Howard Roark wins in the end.

As an entrepreneur – you might have battles yourself – as you are trying to blaze a new path, a new product, a new concept. You might be told many a times that your idea will not work. Listen to them to retune your product or offering – but do not get discouraged. If you have faith in your idea just stick to your guns – you will win in the end. There are so many success stories out there where perseverance and believing in oneself helped create an industry.

This book is a hard read – 600 or so pages – and it takes a full 100 pages before the pace picks up. And the first half of the book is quite discouraging because Howard Roark goes to the very bottom – but the second half gets very interesting and you can relish his victories. Somewhere in the middle while Howard Roark is fighting a battle, he gives courage to a drama writer  – to take the hard path. The advice he gives very much will apply to an entrepreneur.

Some interesting quotes from the book :

“Wheeling his bicycle by his side, the boy took the narrow path down the slope ofthe hill to the valley and the houses below. Roark looked after him. He had never seen that boy before and he would never see him again. He did not know that he had given someone the courage to face a lifetime

” I don’t build in order to have clients. I have clients in order to build!”

“The question isn’t who is going to let me; it’s who is going to stop me”

Howard Roark you are my hero 🙂

Follow your heart like Santiago

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The Alchemist – Paulo Coelho

This book written by the Brazilian author, Paulo Coelho – is a very very bad book – in a good way  – because it has the potential to change your life upside down !! You can finish it on a weekend  – 160 pages is all it is. It traces the journey of Santiago, the shepherd boy who goes in hunt of a treasure.

This book will have a huge impact on your life. While reading and after reading it will leave you disturbed, questioning yourself, and if you had suppressed a dream – a dream of starting your own business, or learning something like guitar which you keep postponing, or going on a crazy bike ride to another city – anything – these dreams will come alive and will dance before you.

The book teaches  you to follow your heart. It is as simple as that. In fact all of Paulo Coelho’s books have this recurring theme – do not suppress your dream, you have one life and you have to allow it to go where it is destined to go. Do not restrict yourself saying this is all you were born to do – a 9 to 6 job, slogging at work day in and day out. Take risks, and let your heart decide what is to be done – and 9 out of 10 situations your heart will pick the right path.

Go ahead hunt for the treasure by listening to your heart – your heart already knows where the treasure is.

Some memorable quotations from the book:

When you want something, all the universe conspires in helping you to achieve it.”

“There is only one way to learn. It’s through action.”

Listen to your heart. It knows all things, because it came from the Soul of the World and it will one day return there.”

“There is only one thing that makes a dream impossible to achieve: the fear of failure.”

If you are interested you can read what I wrote about this book a year back on my personal blog – when I was still working 9 to 6 –  http://kvrlogs.blogspot.com/2008/07/alchemist.html


Fight the Good Fight !


Book Review – The Pilgrimage


The book is all about fighting the good fight!
When we were young we had dreams but did not have the skills to achieve the dream. Then we educate ourselves, and through apprenticeship learn the skills to achieve the dream. However while doing so we lose sight of our dream and when we have the skills – we do not fight for the dream. “Fight the good fight” – Paulo’s guide tells him – inorder to achieve your dream. 
The second interesting thing is – we all fight for a reward. We achieve a dream so we can get a reward. But we never think what we will do with the reward. Once you answer it – the process of achieving your dream, getting your reward becomes easy and more meaningful. 
Finally, during the course of the book you will realize how a devil is as important as an angel. Confused – let me explain from what I understood. Angel is the one that protects you. Devil always looks out for its own good and is selfish. Wondering how a devil can help you? Well – devil is the one who will help you inflict injury to your enemy – so if you can use your devil appropriately – he will not desert you in a fight ( to save himself ) but you can use the negative energy to inflict injury to your enemy – and win the fight.
I will not recommend this book if you are not a Paulo Coelho’s fan. Try Alchemist first and then come to this book – you might appreciate it. 
What I like in Paulo Coelho’s books is how he gives different perspectives to well established things (devil/angel for instance ) and how you can relate your life to the events in the protogonist’s life  as you are reading the book.
Now I am off to fight the good fight 🙂 

Catch 22 and Strategies for Marketing

This time I experimented by starting to read 2 books  – Joseph Heller’s Catch 22 and Strategies for Marketing which is based on Sun Tzu’s Art of war. It is like eating a pickle and a rosogolla at the same time!! 

I read how you should prepare for an assault in one book, and a little later in the other book read how Yossarin ( the main protoganist ) moves the bombing line in the middle of the night – so the attack gets called off. Both were fun to read – and can be summed up with the most used Indian word – “timepass”. 

Did I gain anything out of Strategies for Marketing so I can use some tips in promoting Apartment Adda? – only time will tell!!  Wish Sun Tzu had written about how to market a Web 2.0 product – how to increase SEO, how to develop and maintain a buzz – now that would have been really useful to me!
Did I gain anything out of Catch 22? It was hilarious reading and the end did get a little dark but good it did not end bad ( oops spoiled this one for you didn’t I? ). Will I recommend this book – naah – there are better time passes around. 
Next I am starting on 2 more books – Walden by Thoreau and Motorcycle Diairies by Che Guevera. Walden seems to be a tough nut and the other one seems to be lot of fun – and matches my adventurous startup mentality.

Art of the start

Art of starting…

Well this is the name of my blog, inspired by a great book – Art of The Start by Guy Kawasaki. 

I bought this book on Nov 27,2006. ( I write the day I bought a book with an interesting event that day if I had one ) – and read it half way. But never finished it – gave me lot of crazy ideas and inspiration.

Now I picked the book again and re-reading from the beginning. And suddenly it makes sense – every word of it. Earlier when I read this book it was as if I was reading the syntax of a language in a book. Now when I read the book it is as if I am coding and compiling and running it. 

If you are a wannabe entrepreneur, just starting like me, or a seasoned entrepreneur who eats VCs for breakfast – this is the one book you should have read back to back. 

Who is John Galt?


I completed Atlas Shrugged by Ayn Rand. After 1000 pages and sitting through the philosophical discourses by John Galt ( what a fabulous speech in the end), Atkinson – the philospher, Fransisco the Copper Barron, a pirate, a car manufacturer, a music composer – I am still in one piece and I still love humanity – more later.

First Who is John Galt? This phrase gets asked by everyone in the book. John Galt is the intellectual who decides to stop the motor of the world – by withdrawing the forces that drive it – and he is successfull in doing so. 

The whole story is about intellectuals going on strike. The intellectuals – producers,scientists,thinkers – are the one who are bearing the weight of this earth – like Atlas holding the earth. But they are not rewarded for what they deserve – the industrialists are accused of exploiting others for their wealth, the scientists are not rewarded for their inventions but ridiculed and stifled, the music composer is not appreciated “with the mind” but “with the heart”.
Now these intellectuals decide to stop lifting the weight of the earth – they are like the Atlas and  they take a shrug -they disappear or retire – and this exposes the lower lazy useless minds ( the looters –  politicians, conning philanthropologists, lame writers, hollow philosophers..) to the world without intellectuals and how chaos and anarchy descends on the country
The second half of the book is where all the action is. The build up to it is slow but methodical. In the middle all the retired intellectuals – each one of them – industrialist,musician,philosopher,judge – explains why he quit. I am in awe of Ayn Rand – how could she write with so much depth and detail – in every different profession?
And then there is the John Galt speech where he speaks to the country for 3 hours ( and it took a week to complete this stretch ). He talks about morality, rationality,integrity,independence,honesty,justice,productiveness,pride,happiness,love,relationships – almost the whole gamut of philosophical threads – from the view of one man, an individual. He goes on to talk about existence and consciousness. I still have not digested it well – needs a second reading and I guess I will keep going back to it.
Wondering what the book is all about? Some of the reviews I read said that it is anti socialistic – do not do any favours – it is a sin. But that is not what Ayn Rand says. Instead what she says is – do not do any favour when you do not get any value out of it – does feel like selfish but there is a deeper meaning in it. Lets say you are helping another “able” person as a goodwill expecting nothing in return. Now you are not helping him – but instead sinking that person more into the hell hole he is already in. You are not giving an opportunity for that person to climb out of the hell hole he is. 
In context of the world, the developed countries give “alms” to the African countries – billions of dollars each year. But instead – had they paid the billions for the goods the African countries could have produced ( and yes they can very well ) – the need for alms would have stopped after a few years and the African countries could have developed really well and can stand on their own feet. Heck – over a period of time they can over take the so called “developed” countries. 
Now you might wonder – what about a disabled person? Apply the same logic – you expect a value out of the disabled person – can he paint, can he make some handicraft? – I will pay him for it – I get something back, he earns his self respect – he does not feel miserable about the bad luck he has had.
Then the other lesson I learnt is – you have every right to earn the right value for the talent you possess. It was the same lesson I got when I read Fountainhead. You earn less than what you deserve – it is a sin – because you are doing an unreturned favour to whom you are doing the work. So, let the current economic crisis blow over – and ask for your hike 🙂
Finally – you need not feel bad about enjoying the fruits of your labour – do not feel bad that half the country is below poverty. You have studied hard, worked hard, used your intellect. Go ahead – buy that iPod you have been drooling for a long time.
And you should help the less privileged – but let them earn it – let them give back some value to you – so their confidence improves and they gain self respect.
And following is the mantra all of the followers of John Galt will have to realize when they retire and have to join John Galt’s team.
“I swear-by my life and my love of it – that I will never live for the sake of another man, nor ask another man to live for mine.”
Peace.