What the doctor ordered!

AI – Ad Industry
Doc – The Wise Doc

AI : Doc – we need a way to show ads on prime time.
Doc : Ok?

AI : We need to show ads every 2 minutes
Doc : Hmm.

AI : Is it even possible or are we greedy?
Doc : Any thing is possible my dear AI. There is a religion worshipped by Indians that we can exploit. It is called Cricket. Let us come up with a 20 over format and force the players to play fast – so you can show ads every 2 minutes – between the overs. Also encourage the batsmen to treat their wickets with scant respect – so they will get out quicker – and you can show more ads during that time.

AI : What about replays?
Doc : Screw the replays – no one will care how the batsman got out – either he will be clean bowled or caught somewhere on the boundary line.

AI : That is wonderful. God bless your wisdom tooth.
Doc : You are welcome my dear friend. Even though you did not ask I will give you one more opportunity to show more ads – introduce a “strategic time-out”. The viewer will now wait eagerly and guess the new strategy – and meanwhile he will watch all the ads you throw at him.

AI : Brilliant.

And so happened IPL1, IPL2, IPL3…. and so the soap mobile soda sellers became rich, the cricketainers become richer, the worshippers wasted their prime years watching cricket and tweeting and blogging.. err..hmm..ok bye πŸ™‚

Review of What the Dog Saw by Malcolm Gladwell

In summary – it is another brilliant book by Malcolm Gladwell. A little difficult to read – he uses so many names, numbers and you have to skip them while reading. Hi Malcolm here is a suggestion – use footnotes next time – your book will be half its size and will sell well.

Here are some interesting snapshots from the book I still remember.

Ketchup and Spaghetti sauce

This chapter is a follow up to his TED talk where he explains how there is no one perfect “taste” but there are perfect “tastes”. There are so many spaghetti sauce varieties in the market and here is an enterprising person who tries to apply the same model to Ketchup and tries to go against Heinz – the market leader. However he is not as successful.

What I learnt from this chapter is that each product / market is different – what works in one will not work in another. When the inventor of “tastes” model was asked why it did not work for Ketchup he shrugged off saying “Ketchup is different”.

Enron fiasco

This is an interesting chapter where Gladwell argues that Enron never hid the dismal finances it had. It was all out in the open in the thousands of pages of SEC filings it did. So when the CEOs were taken to trial it was pronounced that they did not disclose the truth – the judge was way off the mark. Yes, they were responsible for the mess that got created and were mute spectators to it – however they never hid the information.  The point he tries to make is – it is difficult or at times even impossible to pick the “real information” hidden beneath the mountain of information.

How are we going to solve the problem of information over load? Is there another Enron which is quietly filing its annual reports with disaster hidden somewhere deep inside?


Talent myth

This is about McKinsey’s philosophy of hiring the best and staffing your company with them. This is what they advised Enron too. During performance appraisal, they split the employees into A,B and C groups. A – are the best of the best – the ones who got promoted got a huge bonus. B – are the mediocre ones – made a decent salary and encouraged to become As. Cs are to be fired.  They hired from all Ivy leagues, had fancy power points, ideas, business models – and the hot shots killed the company in the end.

In contrast, Walmart, P&G etc. do not hire hotshots, have a “mediocre” performance appraisal policy, conventional salary structure – and are still around and will be around for another century.

So, for big enterprises – perhaps the uber talents are not good. They have their place in the ecosystem and they would thrive well in smaller firms that are trying to become big, research and development companies, startups etc.

The above is just a snapshot of the chapters in the book. There are more interesting stories – dog training, hair dye market, FBI investigators on serial killers – and it breaks all the myths/stereotypes/conventions.

Very entertaining and very informative. Thumbs up!

Entrepreneurship ka side effects

Here is a light hearted look at what a journey as an entrepreneur brings to you !

1. Sleeplessness

Dreams are not what you have when you sleep, dreams are those that don’t let you sleep.” – Dr. Abdul Kalam

You would lay awake the night before meeting your first customer, day before product launch or because of one of the many excitements this journey brings. It is like when you are in love or you have spoken to your crush. And if you start getting a good nights sleep continuously – you should be worried – it is a lull before a storm!

2. Fatigue

You work really hard day in and day out, days at a stretch. And you would hit the wall. You cannot browse, go out, read a book or listen to music. Your brain will just refuse to co-operate. Solution is to just veg out – switch on the idiot box, make yourself comfortable and watch something that will not tax your brain. It will last an evening or a day max – see it through and you will be energised for another long run.

3. Ideas

Suddenly you notice that ideas flood your brain. Wherever you look around you get an idea. You read a news article, a blog post – and it gives you an idea or it opens a new path or teaches something new – so you can incorporate in your product, or the way you sell. It is great to get such ideas, but it is even more important to grab them and make them yours. Always keep a small notebook with you – and keep noting them down.

4. Respect

You will start appreciating other businesses who started from scratch – Apple, Microsoft, Tata, Infosys… list is endless.Β  You will start respecting their founders even more. You respect your teams and your own strength and shortcomings. When you meet another hard-working entrepreneur you identify with him.

5. Belief in Kismat / Luck

People might say entrepreneurs create their own luck. There is nothing called chance – it is all because of the dedication and hard work. However, each entrepreneur knows inwardly that there is something called luck. It visits them at the right time – whenever a bad news / failed deal happens – they know that luck is sure to visit them soon. And it does without fail to lift the spirits and keep them going.

The above is a list from my personal experience in running my startup – ApartmentAdda. What do you think are entrepreneurship’s side effects?

Debug PHP in IntelliJ IDEA

IntelliJ IDEA 9.0.1 has support for PHP. And the fine folks at JetBrains have given debug support which is awesome squared !

In just a few minutes you can get debug going on for your PHP applications.
Note : These instructions are for the ultimate edition of IDEA ( not the community edition which does not have php support ), and Ubuntu 10.04.
1. Install xdebug :
sudo apt-get install php5-xdebug
2. Add xdebug configuration at the end of php.ini
sudo vi /etc/php5/apache2/php.ini
Append these lines at the end
xdebug.remote_enable=On
xdebug.remote_host=”localhost”
xdebug.remote_port=9000
xdebug.remote_handler=”dbgp”
3. Restart apache
sudo /etc/init.d/apache2 restart
4. In IntelliJ here is how I have configured. It is quite simple actually.
Here is the Run configuration

Here is the PHP Setting. Point the server root to your folders.

5. Now put a break point in your code and click on the debug button. A new browser window will be launched, navigate to the page you are testing and voila – it hits the break point.
I am yet to figure out how to display the variables with the values on the bottom pane. For now doing a mouse over shows the values which is good enough for me.
Happy Debugging !

My Top 10 things of 2009

The world is currently full of 2009 lists..here is the list from my world !

If you are curious – here is the link to my top 10 things of 2008 – http://kvrlogs.blogspot.com/2008/12/my-top-10-things-of-2008.html

10. Running 10KM/hr for 8 minutes

This might be easy for many – but this is a huge achievement for me. I could run for 2 minutes at the most at this pace before I had to slow down to 8KM/hr and then 6KM/hr. I have been trying to increase this duration slowly and nowadays I can run for a flat 8 minutes at this pace on the treadmill without my heart jumping out onto the floor.
9. Blogging

Started writing regularly in all of my blogs :
this one you are reading – kind of a satire nonsense blog – http://kvrlogs.blogspot.com
my entrepreneurial journey – http://venkat2.blogspot.com ,
and a new one I started this year – on books for startups –http://artofstart.theindianstartup.com/
The last couple of months things have been crazy and my blogging has been sporadic or I might have got a blogger’s block..but it is over now I guess!
8. MJ

MJ shocked the world for one last time.

Aside, “This is it” happened to be Prithvi’s first movie theater experience. We took him to a late night show expecting him to doze off. But he watched intently the entire movie and dozed off only on the way back home. The next morning he wakes up and first thing he says is “Akka dancing” ( sister dancing ).
7. Twaddicted !

This year I became a Twitter addict. I love watching the trending topics, discovering new sites posted by tweeples, reading comments about news as it happens. Obama winning nobel prize news was lot of fun – I was right there when it happened and shared lots of funny one liners with others. Twitter is just amazing.

6. The no beach year!

From 1994, the year I started my studies at CEG, Chennai – I would have visited a beach every year atleast once ( Juhu, Florida keys on the day of Tsunami, Galveston, Santa Monica, Chicago lake – technically it has a beach ). This year I went to Beasant Nagar 3 times, but could not go to the beach. I know it might not be worthy of a top 10 list…but hey this is my list πŸ™‚
5. Ubuntu

I had an on-off relationship with Linux for the past 10 years or so – Mandriva, Red hat, Ubuntu, Suse. But this year, thanks to the gem of an OS called Vista, I started spending more and more time with Ubuntu and kept uncovering the beauty of Linux like never before. Now Ubuntu is my OS of choice and I am not upgrading to Win 7. Perhaps that shiny OS X might tempt me away someday, but who knows..with gnome 3 blowing the socks off OS X I might stay put.
4. Movies
I love watching movies. But this year I kind of rediscovered the movie magic. I could switch off completely from my work threads and let myself be immersed in a movie. Dev D, Slumdog millionaire, Avatar, Up..relished them all.
3. Swine Flu Scare
All of us in our home went through a bout of flu one after the other. The first one to get hit was Sangeeta at the height of swine flu mania and she almost wrote her will. Later Prithvi picked that weird flu and it was painful to watch that energy ball lie quietly on the bed conveying something through his eyes..
2. “Naana kaapi deddiee” – Naana Coffee Ready!
Thats my toddler shouting and banging our home-office door around 11.00 A.M every day when coffee has been prepared by his Avva ( my mom ). It has become our daily ritual. I might be the luckiest of all Dads ( touchwood ) to be with my son all the time – day in and day out. Starting Jan 1, 2010 I will be moving to an office and he will start his playschool life – hope we both can manage the separation anxieties.
1. ApartmentAdda : My life, My mission !
  • Receiving the first cheque for ApartmentAdda Premium package.
  • Cutting the first salary cheque for 3Five8’s personnel.
  • Registering 3Five8 Technologies Private Limited.
  • 10 PM Demo which went till mid night!
  • Demos in Bangalore, Chennai, Hyderabad
  • The small mentions of ApartmentAdda in print ( Deccan Chronicle ) and media ( CNBC TV )
  • And many many more I cannot divulge here – but can do over a CCD cuppa πŸ™‚
Wish you all an awesome event filled 2010.

Dont block facebook!

A couple of days back a friend of mine working in the ad industry called me.

“Venkat, how do I block facebook chats, gmail chats? Should I block the domains?”.
Answer is No. If you block Facebook, Gtalk – your team will find workarounds. All it takes is a google search nowadays. It will annoy the team and you will get bracketed with the “manager” managers.
So – here are some tips on how to engage your team effectively and reduce the hours spent on SN sites.
1. Daily Stand Ups

This is the most simplest and effective tool. It is a core practice in agile projects – however it will work for any project / environment. There are tons of resources on effective standups. I will give a brief primer :
  • Every one stands up – no slouching, no sitting. Keeps everyone alert and they talk less
  • Stand in a circle like rugby teams.
  • Give brief updates on what you did yesterday, what is your plan today, and any impediments in doing your work
  • Any long discussions do it after the standup.
  • The standup is sacred ( start on the same time daily, cut off trolling etc.. ). You have to protect its sanctity πŸ™‚
Advantage is – the team’s productivity will increase. They number of hours spent on idling will start coming down because the next day you have to give an update.
2. Give more responsibility

Ideally visiting social networking sites should be used to take a break from work – not the other way round. So make sure the plate is full. And coupled with standups they will try to finish off the work promptly.
3. Knowledge sharing sessions

You can introduce regular knowledge sharing sessions – can be on any topic – team could watch a TED talk, someone can critique on a movie, present on the new social media or any area you think will help the team become better. This will involve preparation ( except for TED talks of course ) and will also create a good competitive spirit.
So follow the above steps and your team will adore you and they will invite you for the informal team outings πŸ™‚

Conspiracy Theories – Part II

Here is my second edition of Conspiracy Theories. The 1st part is here – http://kvrlogs.blogspot.com/2009/09/conspiracy-theories-part-i.html
4. Cure for the common cold.
It has been discovered and the pharmaceutical companies, the presidents and prime ministers around the world, the Shah Rukh Khans, the TV News Anchors – are all having access to it.

But the common man like you and me do not have this cure for the common cold. So we will end up spending on chicken soup, vicks, steam inhalers, doctor visits, orange juice etc..
5. Money does not buy happiness.
Oh hell it does. You can buy an iPhone, an iPod nano that shoots video, a Nike shoe that plays well with that nano, an European vacation and lot more. If this is not happiness then what is?
It is a conspiracy by the uber rich, so the unwashed masses will not work too hard – and the rich will not have much competition and can continue enjoying their European vacations and the cool cars. The rich authors write books and movie directors dish out art movies that glamorizes mediocrity and simple living. Don’t buy this philosophy I tell you – try to make more money and enjoy life.
6. Michael Jackson is not dead

There is no conspiracy here…but for this one I whole heartedly wish it was true – that he is still alive – and it was all a drama played by his creditors to recover his debt etc. I wish he will emerge some day and release a few more albums.
Just Beat it.

Who is lifting the world on their shoulders?

atlas

Who is lifting the world on their shoulders?

Politicians?
Philosophers?
Writers?
Philanthrophists?

None of the above. The right answer is – entrepreneurs / business folks – they are the ones lifting the world. They create new markets, promote new ideas, blaze new paths by fighting the system, fighting stereotypes, taking risks against all odds.

In this post I will introduce you to “Atlas Shrugged” – a magnum opus by Ayn Rand. Β This book glorifies the entrepreneurial spirit.

The key players :

Looters

These are the scum of the society – apparently holding top positions. The top brass in the Government, the industry lobbying heads – they do not produce anything but they loot – from the business and from the public. They know only to take and not give anything. They outnumber and control the producers.

Producers

The producers are the entrepreneurs, the inventors, the innovators. They are the ones fighting the system to introduce new ideas and keep the world ticking and moving forward.

Henry Rearden
He is a business man who invents a new kind of alloy that is cheaper and stronger than steel. The Government wants it because their research institute cannot produce anything close to this. He refuses and he is threatened with sanctions, taxes, a govt official watchdog is sent to curb his production ( because the steel industry is fast becoming reduntant ). Yet he fights the system to produce his alloy.

Francisco d’Anconia
A rich man who inherits a copper smelting business owned by his family. However he destroys all his fortune – but before that he lures the looters to buy all his stock and bonds – there by making them lose big.

Dagny Taggart
She runs a rail road. Her brother belongs to the looters group and is the President of the rail road. She fights him and fights the lobby industry to keep the trains running.

John Galt
He is the key person or the hero of this book. He invents a new type of electric device which can generate electricity from air ( its fiction remember ! ) – but he refuses to share it with the world run by looters. Along with this invention he takes the other producers ( Henry Rearden, Dangy Taggart and there are more – a musician, a writer, an oil digger, a banker etc. ) from the world and moves to a world he builds himself – among the mountains unknown to the world. And he brings the world to a halt.

This book is a fat one. 1000 pages with page after page of philosophy being dished out from different angles – on almost all the professions. Then there is a section where John Galt addresses the public on radio – it is a master piece. It runs for some 40 pages if I remember correctly and has thoughts on all aspects – love, honesty, dignity..you name it.

I had written about this book in my personal blog earlier. If you are interested you Β can read this post –Β Who is John Galt?.

If you are a bibliophile and an entrepreneur or planning to jump in – do read this book – it will give you brilliant new insights.

Some memorable quotes from the book:


I swear by my life and my love of it that I will never live for the sake of another man, nor ask another man to live for mine.
” – This is the oath everyone who joins John Galt should take.

Happiness is that state of consciousness which proceeds from the achievement of one’s values.

Pride is the recognition of the fact that you are your own highest value and, like all of man’s values, it has to be earned.

Rationality is the recognition of the fact that nothing can alter the truth and nothing can take precedence over that act of perceiving it.

The Argument from Intimidation is a confession of intellectual impotence.

and finally the quote that sums it all up beautifully :

Until and unless you discover that money is the root of all good, you ask for your own destruction. When money ceases to become the means by which men deal with one another, then men become the tools of other men. Blood, whips and guns–or dollars. Take your choice–there is no other.

Evolution of UI of ApartmentAdda – 2

I had written about the Evolution of UI of ApartmentAdda in March 2009 how the design evolved over the last 2 years.

We launched ApartmentAdda with the following UI designed by Cicada Media on Nov 12, 2008. It was a simple yet highly functional UI. Also it has got burnt into my retina – seeing it so many times a day πŸ™‚


Somewhere down the line we realised it was time to give the site an upgrade. We kicked off the site redesign process with Leafgrafica in August. After a lot of designs and meetings ( and corner house’s death by chocolate which was close by) – the following design won our hearts and mind.

I would like to thank both Cicada Media and Leafgrafica teams for having designed these beautiful sites ( and having put up with creativity stifling requirements from us πŸ™‚ )

How Windows 7 will “really” save money


I read an article on infoworld where Steve Balmer cited an article by Gartner research how Windows 7 will save money. Now as you all know Gartner is a very trusted and honest research firm. They have earlier published how Linux is actually a wolf in sheep’s clothing – Linux claims it is open source and free and all that – but you need expensive system engineers, expensive training, expensive hardware etc. So many ignorant CTOs were saved from making a wrong decision and continued to recommend Windows – because of Gartner..may God be with them ( and Microsoft’s funding ).

Anyway, here is what Gartner missed in the report and I am filling in the gap to prove why Windows 7 will save lot of money for a company :

1. Save on Coffee, Milk, Sugar & Snacks

The Vista folks when they come to work and start their day, they switch on their laptop like every one else. But as you all know that it takes some where between 20-30 minutes before the machine is actually responsive, these folks go for coffee. Along with them they pull the other Windows XP, OS X, Ubuntu folks who have already started breaking the build.

With a record 10 second boot time of Windows 7 – these ex-Vista users will become super efficient and will break the build within 1 minute of them starting work. There by the organization can save money on Coffee and snacks – because the whole team will be busy fixing the build.

2. Save on Cooling charges ( applies only to Hotter climates )

In Vista the processor always runs at 100% – it is good because you are using all the GHz you paid for – but downside is machines and the room get hot quickly. Now with the super efficient kernel and indexing – Windows 7 will run lot cooler. If you are in Bangalore, you can turn off the AC and open the Windows ( the physical kind ).

However for our friends in cooler climates where they have to heat their building, I recommend all to switch to Vista – you will save on heating charges.

3. Save on Bandwidth

This is kind of negligible, but the kind of reporting Gartner does even the minimal saving should be reported – because they don’t leave even a toothpick behind.

Because Windows 7 is “Vista correctly designed”, there will not be any UI confusions like trying to understand UAC, or how to view the file name fully in the explorer window etc. So the users need not do a google ( or Bing ) search to find out how to turn off these annoyances – there by saving a lot of bandwidth.

Guess this makes the report complete.

and Mr. Balmer, you are welcome.

Here is the life story of a speck

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