What the doctor ordered!
AI – Ad Industry
Doc – The Wise Doc
AI : Doc – we need a way to show ads on prime time.
Doc : Ok?
AI : We need to show ads every 2 minutes
Doc : Hmm.
AI : Is it even possible or are we greedy?
Doc : Any thing is possible my dear AI. There is a religion worshipped by Indians that we can exploit. It is called Cricket. Let us come up with a 20 over format and force the players to play fast – so you can show ads every 2 minutes – between the overs. Also encourage the batsmen to treat their wickets with scant respect – so they will get out quicker – and you can show more ads during that time.
AI : What about replays?
Doc : Screw the replays – no one will care how the batsman got out – either he will be clean bowled or caught somewhere on the boundary line.
AI : That is wonderful. God bless your wisdom tooth.
Doc : You are welcome my dear friend. Even though you did not ask I will give you one more opportunity to show more ads – introduce a “strategic time-out”. The viewer will now wait eagerly and guess the new strategy – and meanwhile he will watch all the ads you throw at him.
AI : Brilliant.
And so happened IPL1, IPL2, IPL3…. and so the soap mobile soda sellers became rich, the cricketainers become richer, the worshippers wasted their prime years watching cricket and tweeting and blogging.. err..hmm..ok bye π
Review of What the Dog Saw by Malcolm Gladwell
In summary – it is another brilliant book by Malcolm Gladwell. A little difficult to read – he uses so many names, numbers and you have to skip them while reading. Hi Malcolm here is a suggestion – use footnotes next time – your book will be half its size and will sell well.
Here are some interesting snapshots from the book I still remember.
Ketchup and Spaghetti sauce
This chapter is a follow up to his TED talk where he explains how there is no one perfect “taste” but there are perfect “tastes”. There are so many spaghetti sauce varieties in the market and here is an enterprising person who tries to apply the same model to Ketchup and tries to go against Heinz – the market leader. However he is not as successful.
What I learnt from this chapter is that each product / market is different – what works in one will not work in another. When the inventor of “tastes” model was asked why it did not work for Ketchup he shrugged off saying “Ketchup is different”.
Enron fiasco
This is an interesting chapter where Gladwell argues that Enron never hid the dismal finances it had. It was all out in the open in the thousands of pages of SEC filings it did. So when the CEOs were taken to trial it was pronounced that they did not disclose the truth – the judge was way off the mark. Yes, they were responsible for the mess that got created and were mute spectators to it – however they never hid the information. The point he tries to make is – it is difficult or at times even impossible to pick the “real information” hidden beneath the mountain of information.
How are we going to solve the problem of information over load? Is there another Enron which is quietly filing its annual reports with disaster hidden somewhere deep inside?
Talent myth
This is about McKinsey’s philosophy of hiring the best and staffing your company with them. This is what they advised Enron too. During performance appraisal, they split the employees into A,B and C groups. A – are the best of the best – the ones who got promoted got a huge bonus. B – are the mediocre ones – made a decent salary and encouraged to become As. Cs are to be fired. They hired from all Ivy leagues, had fancy power points, ideas, business models – and the hot shots killed the company in the end.
In contrast, Walmart, P&G etc. do not hire hotshots, have a “mediocre” performance appraisal policy, conventional salary structure – and are still around and will be around for another century.
So, for big enterprises – perhaps the uber talents are not good. They have their place in the ecosystem and they would thrive well in smaller firms that are trying to become big, research and development companies, startups etc.
The above is just a snapshot of the chapters in the book. There are more interesting stories – dog training, hair dye market, FBI investigators on serial killers – and it breaks all the myths/stereotypes/conventions.
Very entertaining and very informative. Thumbs up!
Entrepreneurship ka side effects
Here is a light hearted look at what a journey as an entrepreneur brings to you !
1. Sleeplessness
“Dreams are not what you have when you sleep, dreams are those that don’t let you sleep.” – Dr. Abdul Kalam
You would lay awake the night before meeting your first customer, day before product launch or because of one of the many excitements this journey brings. It is like when you are in love or you have spoken to your crush. And if you start getting a good nights sleep continuously – you should be worried – it is a lull before a storm!
2. Fatigue
You work really hard day in and day out, days at a stretch. And you would hit the wall. You cannot browse, go out, read a book or listen to music. Your brain will just refuse to co-operate. Solution is to just veg out – switch on the idiot box, make yourself comfortable and watch something that will not tax your brain. It will last an evening or a day max – see it through and you will be energised for another long run.
3. Ideas
Suddenly you notice that ideas flood your brain. Wherever you look around you get an idea. You read a news article, a blog post – and it gives you an idea or it opens a new path or teaches something new – so you can incorporate in your product, or the way you sell. It is great to get such ideas, but it is even more important to grab them and make them yours. Always keep a small notebook with you – and keep noting them down.
4. Respect
You will start appreciating other businesses who started from scratch – Apple, Microsoft, Tata, Infosys… list is endless.Β You will start respecting their founders even more. You respect your teams and your own strength and shortcomings. When you meet another hard-working entrepreneur you identify with him.
5. Belief in Kismat / Luck
People might say entrepreneurs create their own luck. There is nothing called chance – it is all because of the dedication and hard work. However, each entrepreneur knows inwardly that there is something called luck. It visits them at the right time – whenever a bad news / failed deal happens – they know that luck is sure to visit them soon. And it does without fail to lift the spirits and keep them going.
The above is a list from my personal experience in running my startup – ApartmentAdda. What do you think are entrepreneurship’s side effects?
Debug PHP in IntelliJ IDEA
My Top 10 things of 2009
If you are curious – here is the link to my top 10 things of 2008 – http://kvrlogs.blogspot.com/2008/12/my-top-10-things-of-2008.html
- Receiving the first cheque for ApartmentAdda Premium package.
- Cutting the first salary cheque for 3Five8’s personnel.
- Registering 3Five8 Technologies Private Limited.
- 10 PM Demo which went till mid night!
- Demos in Bangalore, Chennai, Hyderabad
- The small mentions of ApartmentAdda in print ( Deccan Chronicle ) and media ( CNBC TV )
- And many many more I cannot divulge here – but can do over a CCD cuppa π
Dont block facebook!
A couple of days back a friend of mine working in the ad industry called me.
- Every one stands up – no slouching, no sitting. Keeps everyone alert and they talk less
- Stand in a circle like rugby teams.
- Give brief updates on what you did yesterday, what is your plan today, and any impediments in doing your work
- Any long discussions do it after the standup.
- The standup is sacred ( start on the same time daily, cut off trolling etc.. ). You have to protect its sanctity π
Conspiracy Theories – Part II
Who is lifting the world on their shoulders?
Who is lifting the world on their shoulders?
Politicians?
Philosophers?
Writers?
Philanthrophists?
None of the above. The right answer is – entrepreneurs / business folks – they are the ones lifting the world. They create new markets, promote new ideas, blaze new paths by fighting the system, fighting stereotypes, taking risks against all odds.
In this post I will introduce you to “Atlas Shrugged” – a magnum opus by Ayn Rand. Β This book glorifies the entrepreneurial spirit.
The key players :
Looters
These are the scum of the society – apparently holding top positions. The top brass in the Government, the industry lobbying heads – they do not produce anything but they loot – from the business and from the public. They know only to take and not give anything. They outnumber and control the producers.
Producers
The producers are the entrepreneurs, the inventors, the innovators. They are the ones fighting the system to introduce new ideas and keep the world ticking and moving forward.
Henry Rearden
He is a business man who invents a new kind of alloy that is cheaper and stronger than steel. The Government wants it because their research institute cannot produce anything close to this. He refuses and he is threatened with sanctions, taxes, a govt official watchdog is sent to curb his production ( because the steel industry is fast becoming reduntant ). Yet he fights the system to produce his alloy.
Francisco d’Anconia
A rich man who inherits a copper smelting business owned by his family. However he destroys all his fortune – but before that he lures the looters to buy all his stock and bonds – there by making them lose big.
Dagny Taggart
She runs a rail road. Her brother belongs to the looters group and is the President of the rail road. She fights him and fights the lobby industry to keep the trains running.
John Galt
He is the key person or the hero of this book. He invents a new type of electric device which can generate electricity from air ( its fiction remember ! ) – but he refuses to share it with the world run by looters. Along with this invention he takes the other producers ( Henry Rearden, Dangy Taggart and there are more – a musician, a writer, an oil digger, a banker etc. ) from the world and moves to a world he builds himself – among the mountains unknown to the world. And he brings the world to a halt.
This book is a fat one. 1000 pages with page after page of philosophy being dished out from different angles – on almost all the professions. Then there is a section where John Galt addresses the public on radio – it is a master piece. It runs for some 40 pages if I remember correctly and has thoughts on all aspects – love, honesty, dignity..you name it.
I had written about this book in my personal blog earlier. If you are interested you Β can read this post –Β Who is John Galt?.
If you are a bibliophile and an entrepreneur or planning to jump in – do read this book – it will give you brilliant new insights.
Some memorable quotes from the book:
“I swear by my life and my love of it that I will never live for the sake of another man, nor ask another man to live for mine.” – This is the oath everyone who joins John Galt should take.
Happiness is that state of consciousness which proceeds from the achievement of one’s values.
The Argument from Intimidation is a confession of intellectual impotence.
and finally the quote that sums it all up beautifully :
Evolution of UI of ApartmentAdda – 2
I had written about the Evolution of UI of ApartmentAdda in March 2009 how the design evolved over the last 2 years.
We launched ApartmentAdda with the following UI designed by Cicada Media on Nov 12, 2008. It was a simple yet highly functional UI. Also it has got burnt into my retina – seeing it so many times a day π
Somewhere down the line we realised it was time to give the site an upgrade. We kicked off the site redesign process with Leafgrafica in August. After a lot of designs and meetings ( and corner house’s death by chocolate which was close by) – the following design won our hearts and mind.
I would like to thank both Cicada Media and Leafgrafica teams for having designed these beautiful sites ( and having put up with creativity stifling requirements from us π )